Brands will disrupt the norm with experimental, punk-inspired designs.
We expect the 2022 marketing scene to reject traditional designs and challenge norms. Brands will push boundaries to the extreme, blurring the line between punk art and functional design. Anti-design is full of grunge energy and emotion, making it a perfect response to the orderly and antiseptic pandemic-driven lives we’ve been living.
Anti-design goes against traditional design concepts and is considered part of a cultural movement. This style is nonconformist and rebellious. It’s all about mess, chaos, and expression. Think Dada collages, Basquiat-inspired illustrations, handmade-looking pieces, and handwritten messages.
The last time we saw a resurgence of punk and grunge was the 90s, which came with a wave of changes to music and fashion. “It was almost like a societal complaint, if you will: everything was getting too clean,” said Chicago-based graphic designer Carlos Segura. Now, nearly 30 years later, we think creatives will respond to the sterile world we’ve endured.
Alex Pisalo of Art Diction describes this aesthetic as an “expression of societal disgust, working-class anger, frustration of living,” and rejection of the mainstream. That’s a sentiment that’s been bubbling up for the last couple of years, and we think it’s finally going to bubble over.