Marketing Strategy and Consulting
Accomplishing more with targeted marketing strategies
BUILDING YOUR MARKETING PLAN
You know what you want your business to look like, but chances are you don’t know how to get there. That’s okay. It’s common to be unsure, especially if you’re just starting. However, you’ll never arrive at your destination if you don’t have a set course of action. That’s why a clear marketing strategy is a total must for your overall marketing plan.
Your strategy describes how you’ll accomplish what you set out to do—whether that’s bringing more people to your storefront, growing your online business, or expanding your clientele. It will use a combination of tactics to hit your objectives that connect back to the bigger picture for your brand.
PLANNING FOR GROWTH
Working toward the big picture
We help our clients grow big by achieving the seemingly small. Growth tactics are the little efforts that add up to a bigger picture—your marketing strategy. The two work best when they’re together and are at a disadvantage when apart.
Marketing Strategy
A complete overview of your ideal brand and what you’re going to do to achieve your long-term goals
Growth Tactics
A set of short-term actions that contribute to your brand’s evolution and support your overarching strategy
PLANNING FOR GROWTH
Working toward the big picture
Using growth tactics without developing a marketing strategy is like trying to build an IKEA bookshelf without reading the instructions. Yeah, you could probably assemble it, but do you really know where all 80 screws go? We wouldn’t.
Marketing Strategy
The blueprint to your hypothetical bookshelf—what you’re going to do to achieve your long-term goals
Growth Tactics
The directions to assemble that bookshelf—the specific short-term actions that support your strategy
Services
The Pieces of Your Marketing Plan
Discovery Consultation
Every marketing plan begins with a roundtable between your team and ours. Together, we will find where the challenges and opportunities lie. After our discovery meeting, our team will compile our market research and deliver a comprehensive strategy checklist.
Target Market Definition
Identifying your target market is vital. We look into persona studies and behavioral research to determine your audience. Then, we formulate a strategy to connect with them on an authentic level.
Audits
Using innovative tools, we’re able to discover marketplace datasets that give us a better grasp of all growth opportunities. We use real-time and past insights to learn about your current marketing approach and develop a strategy moving forward.
Digital Diagnostic
Unfortunately, the web design industry is flooded with shady characters who like to keep their clients in the dark. We perform digital investigations to see if your current web developer is living up to their word and delivering what’s itemized on your monthly invoice.
ACHIEVE MORE
Marketing without a strategy is like navigating in the dark
This isn’t the time to make it up as you go along. Having a strategy means you know what you’re doing and why. On the flip side, not having a strategy means you don’t see the reasoning behind your actions, what you’re aiming for, or what to do next.
