Current Logo: 2019
It’s not uncommon that video game franchises rebrand with the release of new editions or significant updates, but this case is especially noteworthy. Five years into the game’s life, The Sim 4 received a new logo and a full rebrand of the gaming platform to match. Gamers hated the new look and for a good reason.
A major part of The Sims 4 logo is the Plumbob, the green diamond-shaped emblem that not only shows up within their marketing materials but within the game itself. You see, this symbol appears nearly everywhere in the game—over characters’ heads, on loading screens, within the menus, and in subtle places like accents on in-game furniture and patterns on character clothing.
And that’s where the issue comes into play. The new, flat design of the emblem, combined with updated brand colors and motion graphics, created an off-putting experience for gamers.
The new logo’s colors were used throughout the gaming interface, which induced headaches for many users. There were reports of players seeking medical attention for severe migraines caused by the animated version of the Plumbob emblem.
Players with vision impairments were unable to see certain Plumbob symbols within the game. Even worse, several autistic gamers came forward, saying the new colors and emblem animations caused sensory overload, which triggered both physical discomfort and mental episodes.