SEO isn’t something that just happens by luck. There’s a lot of work that goes into it, both on your website and externally. Search engines use a long list of criteria to determine which content is more valuable to readers. Then they organize the sites according to their algorithm, which is basically a complex mathematical equation that adapts to the information it’s given.
How we optimize your website and content depends on what your goals are. Of course, we take the algorithm into account too, but it’s always changing. Our goal is to make the algorithm work for you. By customizing a strategy for you, we’ll increase brand awareness, competitive market positioning, and convert leads into customers.