Think about your favorite brand for a moment. At some point, you’ve probably checked out one of their social accounts and interacted with them. You left a comment on a post, commented on a picture, or joined an online event. And if you’re anything like us, you appreciated their response, whether it was a like or they took the time to comment back. Your target audience is no different. Everyone enjoys interacting with brands they like and trust. Our job is to build that brand-consumer trust.