In terms of the company’s revenue stream, the boycott is a small drop in the bucket. However, Facebook’s stock price took a tumble in late June as advertisers announced their involvement with Stop Hate For Profit. This drop sparked Facebook to roll out new measures that address some of the boycotters’ concerns, but not all.
Zuckerberg announced a series of policy changes to flag problematic political posts and expand its policies around hate speech.
Specifically, the new policies will “prohibit claims that people from a specific race, ethnicity, national origin, religious affiliation, caste, sexual orientation, gender identity or immigration status are a threat to the physical safety, health or survival of others.”
The restrictions are a part of a suite of changes Facebook is making in preparation for the 2020 U.S. elections. Still, these restrictions don’t apply to unpaid posts.