Jones, Savarese, Harrington & Company approached 20Twenty seeking a complete rebrand to solidify their appearance. With an internal focus on innovation and growth, the brand’s external identity needed an evolution.
In exploring the brand, we found that the use of contrasting grays with a complementary red was the strongest direction for the new brand. These colors are effortlessly used across all marketing materials and the website. The red has been used sparingly and only to accent the design, not to overpower the collateral with large saturation of intense color.
While developing their logo, it was crucial to create a red-based design that displayed their full name and their abbreviation– JSH. The names’ staggered arrangement allows the logo to be easily read while ensuring the acronym is recognizable.