Project Description

Jones, Savarese, Harrington & Company Website Design
Accounting Firm
Web DesignSEOBranding

Jones, Savarese, Harrington & Company

Jones, Savarese, Harrington & Company is a multi-faceted, Certified Public Accounting firm located in downtown St. Charles. The firm serves an array of clientele with accounting and consulting services.

PROJECT GOALS

A brand overhaul and web design refresh with an impactful way to target customers

THE HIGHLIGHTS

Developing a new identity that is fresh and modern, while standing for quality and trust

Accounting Firm
Web DesignSEOBranding

Jones, Savarese, Harrington & Company

Jones, Savarese, Harrington & Company is a multi-faceted, Certified Public Accounting firm located in downtown St. Charles. The firm serves an array of clientele with accounting and consulting services.

PROJECT GOALS

A brand overhaul and web design refresh with an impactful way to target customers

THE HIGHLIGHTS

Developing a new identity that is fresh and modern, while standing for quality and trust

Brand Development

THE NEW LOOK

Jones, Savarese, Harrington & Company approached 20Twenty seeking a complete rebrand to solidify their appearance. With an internal focus on innovation and growth, the brand’s external identity needed an evolution.

In exploring the brand, we found that the use of contrasting grays with a complementary red was the strongest direction for the new brand. These colors are effortlessly used across all marketing materials and the website. The red has been used sparingly and only to accent the design, not to overpower the collateral with large saturation of intense color.

While developing their logo, it was crucial to create a red-based design that displayed their full name and their abbreviation– JSH. The names’ staggered arrangement allows the logo to be easily read while ensuring the acronym is recognizable.

Old Jones, Savarese, Harrington & Company Website DesignJones, Savarese, Harrington & Company Website Design
Website
Design
Search Engine
Optimization
Growth
Strategy
Content
Marketing
Graphic
Design
Social Media
Marketing

Digital Development

Website
www.jshcpas.com

Industry
Accounting and Finance

JSH also engaged 20Twenty to review and refresh their website, in addition to the elements of their branding. The goal was to position the company as a top tier accounting service at the forefront of modern finance. Our design and development team worked to fully overhaul the brand’s existing website, improving the overall functionality and visual appeal.

We realigned their tone of voice and redefined their website’s style based on their repositioned brand identity. From there, we developed an ongoing Search Engine Optimization (SEO) program based on the accounting firm’s services and the locations of potential clients. This plan consisted of optimized, location-specific landing pages that attract qualified web visitors throughout the Chicago suburbs.

Our team conducted in-depth research to target the most relevant and valuable keywords. Each page is filled with keyword-rich content that has improved the company’s organic search results. New landing pages are published every month to expand the comprehensive sitemap and organically reach new users.

  • Responsive design

  • Keyword-rich content

  • Local SEO-driven

  • Easy navigation

  • Data encryption

  • Connected via social media

Jones, Savarese, Harrington & Company Website Design
Jones, Savarese, Harrington & Company Website Design
Jones, Savarese, Harrington & Company Website Design


Results

Fast forward to today, JSH has seen a dramatic increase in organic traffic and users on the site. You might be wondering—is the SEO increasing their number of clients? The short answer, yes. The long answer is that Jones, Savarese, Harrington & Company has rapidly expanded its sitemap and are continually growing their organic presence. The more content-rich pages are on a site, the more likely they will be found on Google. 

Perhaps the biggest achievement of our efforts came from their bottom-line results. According to Paul Jones, the managing partner of JSH, they have increased their clientele by two-fold.

THEN

  • Content not optimized for Google
  • Technical SEO issues
  • 160 monthly users on average

NOW

  • 254% increase in pageviews
  • 190% increase in overall website users
  • 94% of website visitors are new users
Users Sessions Pageviews
2017 1,900 2,450 3,900
2018 2,750 3,100 5,200
2019 4,000 4,900 8,500
2020 5,500 7,600 13,800

“20Twenty Design is a wonderful company to work with! It does not matter if you need a quick update to your website or have a big project you need their professional, creative opinion on. They are always very responsive and professional. JSH has greatly benefited from their knowledge in SEO and their hands-on approach. We look forward to continuing our working relationship with 20Twenty Design for years to come!”

Abbey Jones
Jones, Savarese, Harrington & Company

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