Project Description

Accounting Firm
Web DesignSEOBranding

Jones, Savarese, Harrington & Company

Jones, Savarese, Harrington & Company is a multi-faceted, Certified Public Accounting firm located in downtown St. Charles. The firm serves an array of clientele with accounting and consulting services.

PROJECT GOALS

A brand overhaul and web design refresh with an impactful way to target customers

THE HIGHLIGHTS

Developing a new identity that is fresh and modern, while standing for quality and trust

BACKGROUND

Jones, Savarese, Harrington & Company approached 20Twenty seeking a complete rebrand to solidify their appearance. With an internal focus on innovation and growth, the brand’s external identity needed an evolution.

Jones, Savarese, Harrington & Company Logo
Website
Design
Search Engine
Optimization
Growth
Strategy
Content
Marketing
Graphic
Design
Social Media
Marketing
Web Development

THE NEW LOOK

JSH engaged 20Twenty to review and refresh their website, in addition to the elements of their branding. The goal was to position the company as a top-tier accounting service at the forefront of modern finance. After conducting in-depth research, our design and development team completely overhauled the brand’s existing website. These efforts improved its overall functionality and visual appeal.

Old Jones, Savarese, Harrington & Company Website DesignJones, Savarese, Harrington & Company Website Design

Digital Development

Website
www.jshcpas.com

Industry
Accounting and Finance

We realigned their tone of voice and redefined their website’s style based on their repositioned brand identity. From there, we developed an ongoing SEO program focused on the accounting firm’s services and locations of potential clients. This plan consists of optimized landing pages to attract qualified, suburban web visitors. New landing pages are written and designed every month to expand the sitemap and organically reach new users.

Features

  • Responsive design

  • Keyword-rich content

  • Local SEO-driven

  • Easy navigation

  • Data encryption

  • Connected via social media

Jones, Savarese, Harrington & Company Website Design
Jones, Savarese, Harrington & Company Website Design
Jones, Savarese, Harrington & Company Website Design


SEO

JSH has seen a dramatic increase in organic traffic and users on the site. You might be wondering—is the SEO increasing their number of clients? The short answer is yes. Jones, Savarese, Harrington & Company has rapidly expanded its sitemap and continually grows its organic presence.

Perhaps the biggest achievement of our efforts came from their bottom-line results. According to Paul Jones, the managing partner of JSH, they have increased their clientele by two-fold.

THEN

  • Content not optimized for Google
  • Technical SEO issues
  • 160 monthly users on average

NOW

  • Expansive sitemap with organic sitemap
  • Ongoing efforts to maintain technical SEO
  • Organic traffic has highest rate of engaged sessions
Users Sessions Pageviews
2017 1,905 2,435 3,845
2018 2,750 3,120 5,195
2019 3,975 4,850 8,430
2020 4,385 6,065 10,945

Social Media

Building an audience was key to all social media initiatives. We developed an engaged, new audience for JSH and reengaged staff across their social platfo­rms by publishing informative, industry-specific content. All social content is fully branded and consistent with the website and printed materials.

DELIVERABLES

  • Monthly social media calendar

  • Content creation
  • Post designs
  • Account management
  • Brand monitoring and engagement
  • Monthly analytics reports

FOLLOW ALONG



Outcomes

0x
THE CLIENTELE
0%
INCREASE IN WEBSITE PAGEVIEWS
0%
OF ALL WEB VISITORS ARE FIRST-TIME USERS
0%
AVERAGE ENGAGEMENT RATE ON SOCIAL MEDIA
0
AVERAGE MONTHLY SOCIAL MEDIA IMPRESSIONS

“20Twenty Design is a wonderful company to work with! It does not matter if you need a quick update to your website or have a big project you need their professional, creative opinion on. They are always very responsive and professional. JSH has greatly benefited from their knowledge in SEO and their hands-on approach. We look forward to continuing our working relationship with 20Twenty Design for years to come!”

Abbey Jones
Jones, Savarese, Harrington & Company

Start Your Project

Your website is a critical marketing asset

If your business isn’t generating leads and conversions, then it’s the right time to talk to us.

Start Your Project

Your website is a critical marketing asset

If your business isn’t generating leads and conversions, then it’s the right time to talk to us.