Project Description
Accounting Firm
Web DesignSEOBranding
Jones, Savarese, Harrington & Company
Jones, Savarese, Harrington & Company is a multi-faceted, Certified Public Accounting firm located in downtown St. Charles. The firm serves an array of clientele with accounting and consulting services.
PROJECT GOALS
A brand overhaul and web design refresh with an impactful way to target customers
THE HIGHLIGHTS
Developing a new identity that is fresh and modern, while standing for quality and trust
BACKGROUND
Jones, Savarese, Harrington & Company approached 20Twenty seeking a complete rebrand to solidify their appearance. With an internal focus on innovation and growth, the brand’s external identity needed an evolution.
Website
Design
Search Engine
Optimization
Growth
Strategy
Content
Marketing
Graphic
Design
Social Media
Marketing
Web Development
THE NEW LOOK
JSH engaged 20Twenty to review and refresh their website, in addition to the elements of their branding. The goal was to position the company as a top-tier accounting service at the forefront of modern finance. After conducting in-depth research, our design and development team completely overhauled the brand’s existing website. These efforts improved its overall functionality and visual appeal.
Digital Development
Website
www.jshcpas.com
Industry
Accounting and Finance
We realigned their tone of voice and redefined their website’s style based on their repositioned brand identity. From there, we developed an ongoing SEO program focused on the accounting firm’s services and locations of potential clients. This plan consists of optimized landing pages to attract qualified, suburban web visitors. New landing pages are written and designed every month to expand the sitemap and organically reach new users.
Features
Responsive design
Keyword-rich content
Local SEO-driven
Easy navigation
Data encryption
Connected via social media
THEN
- Content not optimized for Google
- Technical SEO issues
- 160 monthly users on average
NOW
- Expansive sitemap with organic sitemap
- Ongoing efforts to maintain technical SEO
- Organic traffic has highest rate of engaged sessions
| Users | Sessions | Pageviews | |
|---|---|---|---|
| 2017 | 1,905 | 2,435 | 3,845 |
| 2018 | 2,750 | 3,120 | 5,195 |
| 2019 | 3,975 | 4,850 | 8,430 |
| 2020 | 4,385 | 6,065 | 10,945 |
| 2021 | 6,040 | 8,465 | 17,330 |
Social Media
Building an audience was key to all social media initiatives. We developed an engaged, new audience for JSH and reengaged staff across their social platforms by publishing informative, industry-specific content. All social content is fully branded and consistent with the website and printed materials.
DELIVERABLES
Monthly social media calendar
- Content creation
- Post designs
- Account management
- Brand monitoring and engagement
- Monthly analytics reports
FOLLOW ALONG
Outcomes
“20Twenty Design is a wonderful company to work with! It does not matter if you need a quick update to your website or have a big project you need their professional, creative opinion on. They are always very responsive and professional. JSH has greatly benefited from their knowledge in SEO and their hands-on approach. We look forward to continuing our working relationship with 20Twenty Design for years to come!”
Abbey Jones
Jones, Savarese, Harrington & Company