Move-N Software develops easy-to-use programs specifically for senior living communities relying on private pay instead of medical insurance or government aid. They help increase client revenues with a unique set of management tools.
To modernize their site while using content to distinguish them from their competitors
Website pages designed with subtle yet impactful movements and interactive elements
The New Look
Move-N Software came to us needing a reconceptualized website for their 25th anniversary. They had an unclear vision, an unorganized sitemap, and a disconnected color scheme. Our job was to unify their look and create content centered around their incomparable selection of programs. Working closely with the company’s leadership, we overhauled their digital brand and created a more streamlined design.
The company’s leadership team also wanted to distinguish their brand from others in their field through writing. They envisioned an edgy yet professional tone for Move-N Software, which is unexpected for this industry. We harnessed a direct voice, bringing a distinctive personality to the company’s keyword-rich content.