Salt Supplier Web DesignSEOContent Marketing
Salt Solutions is a family-owned and operated salt supplier located in West Chicago, serving homeowners and local businesses. They specialize in tank refills of water softener salt, relieving customers of heavy lifting and hauling.
To better inform customers about their delivery services while taking on a more modern look
A streamlined web design with a color scheme inspired by their logo and bold photography
The New Look
Salt Solutions came to us with a website dating back to 2016. While it needed a refresh, the overall design was still functional and had no glaring issues. However, their site had minimal content and was not optimized for Google Search. 20Twenty brought their look up to today’s design standards and integrated organic SEO best practices.
Residential and Commercial Supplies
Our goal was to update their look with large photos and impactful swaths of color. In addition to updating the site’s design, we focused on acquainting customers with the Salt Solutions tank refill services via keyword-driven content. The written content was centered on communicating their company’s values, which are driven home by the photos of friendly-looking delivery technicians. 20Twenty Design also developed a new mission statement that reflects the company’s commitment to safety and accessibility with these delivery services.
Safety is at the core of their brand, yet Salt Solutions lacked written material that expressed concern for their customers’ well-being. Seniors make up most of their customer base, but company leadership wanted to show that they have everyone’s safety in mind. Our job was to develop a mission statement that is simple and to the point yet demonstrates inclusivity.
We ensure everyone has access to premium salt products regardless of age, mobility, or weightlifting restrictions.