Salt Solutions Website on Laptop Screen
Salt Supplier Web DesignSEOContent Marketing

Salt Solutions

Salt Solutions is a family-owned and operated salt supplier located in West Chicago, serving homeowners and local businesses. They specialize in tank refills of water softener salt, relieving customers of heavy lifting and hauling.

PROJECT GOALS

To better inform customers about their delivery services while taking on a more modern look

THE HIGHLIGHTS

A streamlined web design with a color scheme inspired by their logo and bold photography

Website
Design
Search Engine
Optimization
Content
Marketing
Website
Maintenance
Analytics
Branding

Website Design

The New Look

Salt Solutions came to us with a website dating back to 2016. While it needed a refresh, the overall design was still functional and had no glaring issues. However, their site had minimal content and was not optimized for Google Search. 20Twenty brought their look up to today’s design standards and integrated organic SEO best practices.

Salt Solutions Old Website on Laptop ScreenSalt Solutions Website on Laptop Screen

Digital Development

Website
www.saltsolutions.us

Industry
Residential and Commercial Supplies

Our goal was to update their look with large photos and impactful swaths of color. In addition to updating the site’s design, we focused on acquainting customers with the Salt Solutions tank refill services via keyword-driven content. The written content was centered on communicating their company’s values, which are driven home by the photos of friendly-looking delivery technicians. 20Twenty Design also developed a new mission statement that reflects the company’s commitment to safety and accessibility with these delivery services.

Features

  • Responsive design

  • Updated color scheme

  • Informative product descriptions

  • Easy navigation

  • CAPTCHA System

  • Data encryption

Salt Solutions Website on Tablet Screen
Salt Solutions Logo and Color PaletteSalt Solutions Website on Smartphone Screen
Salt Solutions Website on Desktop Screen
CONTENT DEVELOPMENT

Safety is at the core of their brand, yet Salt Solutions lacked written material that expressed concern for their customers’ well-being. Seniors make up most of their customer base, but company leadership wanted to show that they have everyone’s safety in mind. Our job was to develop a mission statement that is simple and to the point yet demonstrates inclusivity.

Mission Statement

We ensure everyone has access to premium salt products regardless of age, mobility, or weightlifting restrictions.

Start Your Project

Your website is a critical marketing asset

If your business isn’t generating leads and conversions, then it’s the right time to talk to us.

Start Your Project

Your website is a critical marketing asset

If your business isn’t generating leads and conversions, then it’s the right time to talk to us.