Project Description
Attorney Web DesignGrowth StrategySEO
Scott W. Sheen & Associates
Scott W. Sheen & Associates is a prominent law firm located in downtown St. Charles. Their attorneys help clients with various legal services, including personal injury, family law, and criminal defense.
PROJECT GOALS
To update the law firm’s branding to convey the professionalism of their attorneys
THE HIGHLIGHTS
An expansive sitemap of SEO-fueled pages based on their extensive lineup of services
Digital
Diagnostics
Website
Design
Content
Marketing
Search Engine
Optimization
Growth
Strategy
Website
Maintenance
Website Design
The New Look
Scott W. Sheen & Associates is in a highly competitive field. This means a law firm’s website must be skillfully designed to stand out from the heavy competition. We devised a plan to achieve this by setting a new standard for their digital branding. Our strategy included implementing a new color scheme that is easy on the eyes and bold yet appropriate photographs.
Digital Development
Website
www.sheenlaw.com
Industry
Law
Scott W. Sheen & Associates came to us looking for an analysis of their site. Unfortunately, their web developer kept them in the dark and did not share any performance metrics. After gathering their web insights and reviewing them with their team, the firm decided to rebuild their site with 20Twenty Design.
Features
Responsive design
New color scheme
Updated branding
Keyword-rich content
Easy navigation
Local SEO-driven
THEN
- Significant performance issues
- Unoriginal and low-quality content
- No analytics tracking
NOW
- Ongoing website maintenance to maintain functionality
- Location-focused landing pages created monthly
- 60% of all website traffic is from organic search
| Users | Sessions | Pageviews | |
|---|---|---|---|
| 2020 | 850 | 1,020 | 3,695 |
| 2021 | 4,345 | 5,265 | 19,300 |