Slumba first worked with an Australian website developer but eventually lost contact with them. Unfortunately, this left Slumba’s owners without control over their web domain. While this threw a wrench in our usual development process, it meant we had a clear starting point.
The color palette, fonts, and imagery were already established. We used these initial design concepts as inspiration for our iteration. Our clean yet easy-going look was created for both facets of their business—direct-to-consumer sales and in-store sales via Rent to Own retailers.