Unlimited Tan is a tanning and wellness spa with locations throughout Chicago and the western suburbs. Their salons offer sunbed and sunless tanning, red light therapy, and cryotherapy.
To increase website traffic and bring more visitors to their eight Chicagoland locations
Full-length descriptions of spa offering with pre-appointment directions and FAQs
The New Look
Unlimited Tan suffered from inconsistent design elements and an unclear color scheme. Their slim website featured minimal content and lacked on-brand photos, leaving many opportunities for improvement. Our team created a unified look across their site. We introduced a uniform color palette and a curated photo selection that helps solidify their brand. We also photographed each spa location, giving website users a look at their clean salons.
Beauty and Wellness
Unlimited Tan initially had an unorganized navigation, making it difficult to move about the site. The salon also lacked accessibility features and industry-standard SEO practices. 20Twenty reorganized and expanded their sitemap with keyword-centric content, making it a more intuitive experience for website users.