Water Products Company
Water Products Company started as a tubing and water meter supplier in the early 70s. Today, the company is a leader in Illinois municipal water equipment and waterworks materials.
To build a new website from the ground up, with modern design concepts and up-to-date copy
Added visual interest with interactive movements and subtle transitions throughout the design
The New Look
Water Products Company was in serious need of a website rebuild. Their site was built in 2001—an artifact from the early days of the internet. Other than their logo, 20Twenty essentially started with a blank canvas. Our team focused on creating a well-organized site with a modernized appeal. We complemented this new design direction with a curated selection of photography that visibly harmonized with the refreshed color scheme.
In 2001, web developers had two options—HTML and Flash—and SEO was still in its infancy. 20Twenty Design brought Water Products Company into the new era of the internet. We migrated the site to a content management system before starting the project. Once we got the logistics out of the way, we introduced new design concepts and created content with SEO standards in mind.