BUILDING YOUR MARKETING PLAN
You know what you want your business to look like, but chances are you don’t know how to get there. That’s okay. It’s common to be unsure, especially if you’re just starting. However, you’ll never arrive at your destination if you don’t have a set course of action. That’s why a clear marketing strategy is a total must for your overall marketing plan.
Your strategy describes how you’ll accomplish what you set out to do—whether that’s bringing more people to your storefront, growing your online business, or expanding your clientele. It will use a combination of tactics to hit your objectives that connect back to the bigger picture for your brand.