Marketing Strategy and Consulting

Accomplishing more with targeted marketing strategies

BUILDING YOUR MARKETING PLAN

You know what you want your business to look like, but chances are you don’t know how to get there. That’s okay. It’s common to be unsure, especially if you’re just starting. However, you’ll never arrive at your destination if you don’t have a set course of action. That’s why a clear marketing strategy is a total must for your overall marketing plan.

Your strategy describes how you’ll accomplish what you set out to do—whether that’s bringing more people to your storefront, growing your online business, or expanding your clientele. It will use a combination of tactics to hit your objectives that connect back to the bigger picture for your brand.

  • Develop a plan that works towards business goals

  • Increase awareness through brand positioning

  • Enhance visibility and engagement

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PLANNING FOR GROWTH

Working toward the big picture

Using growth tactics without developing a marketing strategy is like trying to build an IKEA bookshelf without reading the instructions. Yeah, you could probably assemble it, but do you really know where all 80 screws go? We wouldn’t.

Marketing Strategy

The blueprint to your hypothetical bookshelf—what you’re going to do to achieve your long-term goals

Growth Tactics

The directions to assemble that bookshelf—the specific short-term actions that support your strategy

PLANNING FOR GROWTH

Working toward the big picture

Using growth tactics without developing a marketing strategy is like trying to build an IKEA bookshelf without reading the instructions. Yeah, you could probably assemble it, but do you really know where all 80 screws go? We wouldn’t.

Marketing Strategy

The blueprint to your hypothetical bookshelf—what you’re going to do to achieve your long-term goals

Growth Tactics

The directions to assemble that bookshelf—the specific short-term actions that support your strategy

Services

The Pieces of Your Marketing Plan

Discovery Consultation

Every marketing plan begins with a roundtable between your team and ours. Together, we will find where the challenges and opportunities lie. After our discovery meeting, our team will compile our market research and deliver a comprehensive strategy checklist.

Target Market Definition

Identifying your target market is vital. We look into persona studies and behavioral research to determine your audience. Then, we formulate a strategy to connect with them on an authentic level.

Audits

Using innovative tools, we’re able to discover marketplace datasets that give us a better grasp of all growth opportunities. We use real-time and past insights to learn about your current marketing approach and develop a strategy moving forward.

Digital Diagnostic

Unfortunately, the web design industry is flooded with shady characters who like to keep their clients in the dark. We perform digital investigations to see if your current web developer is living up to their word and delivering what’s itemized on your monthly invoice.

ACHIEVE MORE

Marketing without a strategy is like navigating in the dark

This isn’t the time to make it up as you go along. Having a strategy means you know what you’re doing and why. On the flip side, not having a strategy means you don’t see the reasoning behind your actions, what you’re aiming for, or what to do next.

  • Identify growth opportunities

  • Expand your market share

  • Reach your target demographic

  • Establish your direction

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Sometimes a client’s marketing needs extend past our standard list of offerings. Don’t worry—we’re flexible, and we can play the role of a marketing consultant too.

Individualized marketing plans for savvy businesses and self-starters
Access to an experienced multi-disciplined marketing team
Bring together market research, analysis, and communications strategies
Tailored to your company and industry

Start Your Project

Companies aren’t successful by chance
—it’s all part of a plan.

If you’re ready to grow your company using the latest marketing tactics, then we can help.

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