Black Hat SEO, also known as Spamdexing, is a way to increase page rank in search engine results pages (SERPs) by violating their terms of service. Google, for example, has the Webmaster Guidelines. These are standardized protocols that outline what their algorithm is looking for in terms of quality.
The goal of SEO is to provide search engine users with the most relevant content possible. Good SEO is cultivated through time and effort. Black Hat SEO is for website owners and marketers who are trying to pull a fast one. It’s the go-to approach for people who don’t care about their users, content, or digital longevity. Their only goal is to show up at the top of search results as quickly as possible.
Black Hat SEO manipulates the algorithm into thinking a webpage is more valuable than it really is. It’s a form of deception, and it’s exploitative of the search engine’s flaws. As a result, these sites often gain maximum visibility in SERPs while having irrelevant and low-quality content.