Building an information archive

Blogging

Never overlook the impact that blogging can have on your business. It’s not just about sharing company news or making announcements. Your company’s blog should be a resource for current customers and potential readers. At 20Twenty Design, we understand the art and science of blog content. Blog posts are a way to position your brand as an industry authority and share your knowledge with others. Our team creates engaging, thought-provoking pieces that can help spark interest in your brand and drive more organic traffic to your site.

  • Targeted topics
  • SEO-optimized blog posts
  • Build trust with your audience

Keeping your blog engaging

Mixing blog formats

Choosing the proper blog post format depends on your content goals, target audience, and subject matter.

Inform

Deliver informative content through how-to guides, resource listicles, and curated industry news.

Inspire

Deliver informative content through how-to guides, resource listicles, and curated industry news.

Transform ideas into impactful blog posts

Editorial Calendar

Blogging requires collaboration with your team. We work with you to create the blueprint for ongoing blog posts. This editorial calendar guides all our blog content creation efforts. We carefully plan, organize topics, and stay ahead of key dates to keep a steady presence.

Content Planning and Research

In-depth research helps us find popular topics, important keywords, and opportunities for original content. This ensures blog posts are informative, a valuable resource for your readers, and well-placed for better visibility on search engines.

Review

You know your business better than anyone, so we want to bring you into the content creation loop. Your insights and expertise are invaluable in shaping the final blog post. We value your input because it makes the blog content a true reflection of your vision.

Design and Publish

This creative process transforms text-based content into visually engaging blog posts. Design choices are crucial to keeping readers engaged, encouraging them to explore the content further, and ultimately driving the call to action.

Blogging

Diversified content

Broadening your topics

Blog posts are essentially additional opportunities to connect with a reader within Google Search. Through blogging, we can publish a wider variety of content and use keywords that wouldn’t usually appear on your site.

  • Become a reliable source on your niche focus
  • Long-term results with evergreen content
  • Using relevant keywords
  • Measurable results through website analytics

Extending your
content’s reach

Promoting blog posts on social media and through email campaigns can help keep your digital marketing content fresh.

  • Shareable content with the potential to reach a larger audience
  • Increase engagements across platforms
  • Drive organic traffic to your website from social
  • Enhanced brand awareness

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