Landscape Designers
A Touch
of Green
www.atouchofgreen.net
A Touch of Green is the definition of humble beginnings. They started in 1983 with door-to-door firewood sales and a truck. Today, they proudly offer complete landscape design services and a fully stocked Garden Center.
Project Goals
Elevate the brand and simplify the website’s flow for an improved user experience
The Highlights
In-house produced drone video of the Garden Center featured on the homepage
Digital look
Web development
Our primary focus for this redesign was accurately representing A Touch of Green's work and professionalism. Their old website didn’t align with the image the company wanted to portray. It lacked any real focus, with every element competing for attention and creating a cluttered experience. We needed to refine the experience with a more sophisticated design and better organization to elevate the website.
Every decision made during our redesign process was rooted in improving the user experience. Their previous website fell short in appearance and content, failing to reflect the company’s established reputation. The site was in disarray, with unnecessary pages, outdated photos, and overly casual content that offered little information about their services.
We implemented a hierarchy that improves the overall user experience, guiding visitors through the site and prioritizing essential information. This ensures that visitors can easily navigate the website, find the information they need, and understand the full scope of services offered. We also adjusted the tone to better convey A Touch of Green’s polished work and professional nature.
Features
- Expansive “Our Team” page
- Custom chatbox integration
- Extensive project gallery
- Customer testimonials
- Educational resources and blog
- Photography & video
Drone videography
For A Touch of Green, we recorded drone videography at their Garden Center to provide a clear view of their wide selection of plants and flowers. The aerial shots capture the extensive range of products available, giving potential customers an overview of their offerings. This high-quality footage helps to highlight the layout and organization of the Garden Center, making it easier for customers to explore their options before visiting in person.