Arborist
Abbott
Tree Care
www.abbotttreecare.com
Abbott Tree Care is a family-owned and operated business with a long legacy of tree expertise. With over 30 years of experience, they offer landscape and tree health services performed by certified arborists.
Project Goals
To modernize the website’s look and add informative content for readers and search engines
The Highlights
Drone video used throughout the website that complements the site’s color scheme
The new look
Web development
Before 20Twenty Design, Abbott Tree Care had a barebones website – few photos, no videos, minimal content, and even blank pages. Any media or design elements on the site were noticeably dated. It was time for a change. Our team essentially started with a blank canvas. The entire look came together using a combination of photos, drone footage, and small yet impactful graphics. We worked together to take their site from incomplete to sleek, modern, and informative.
Digital development
It started as an unoptimized website with minimal content. Now, it’s an SEO-driven site with content written for customers and Google. We helped Abbott Tree Care communicate their team’s expertise, enhanced the overall quality of the service content, and added customer testimonials to reinforce that renewed sense of industry authority.
Features
- Responsive design
- Easy navigation
- Keyword-rich content
- Customer testimonials
- Data encryption
- Drone video
Videography
Thoughtful design, photos, and SEO-fueled content form Abbott’s new web presence. But the videography truly separates this project from others in our portfolio. We used a mix of time-lapse video, drone videography, and GoPro footage to create a collection of videos used throughout the website. Most notably, our GoPro cameras were strapped onto the helmets of Abbott’s crew members to bring a unique POV experience to viewers.