IT Service Provider
GSD Technologies
www.gsdnow.comThe goal was to evoke their new look and feel, but we did not stop there. We also aimed to improve the site’s tricky navigation to create a more intuitive user experience, which initially created a barrier between visitors and content. We then saw a great opportunity to update their other digital platforms, including social media and Google My Business accounts.
Project Goals
Make website users feel comfortable and ensure the brand looked approachable
The Highlights
Changing their look by lightening its entire color scheme and simplifying content
Background
GSD Technologies felt their dark-toned branding no longer reflected the image they wanted to portray. The leadership team decided it was time to change the heavy feel of their website and marketing materials. Their desire for change was heavily rooted in the company’s efforts towards approachability, which they recognize can be especially difficult for tech-related businesses.
The new look
Web development
20Twenty Design was tasked with redesigning the new GSD Technologies website after a brand identity update. With our design direction, GSD transitioned from a dark-tone website to a modern, light design with impactful negative space. The photos throughout the site were strategically selected to remind visitors that the company is friendly and accessible.
Digital development
The goal was to evoke their new look and feel, but we did not stop there. We also aimed to improve the site’s tricky navigation to create a more intuitive user experience, which initially created a barrier between visitors and content. We then saw a great opportunity to update their other digital platforms, including social media and Google My Business accounts.
Features
- Responsive design
- Keyword-rich content
- Local SEO-driven
- Easy navigation
- Data encryption
- Connected via social media
