Project Description
IT Service Provider
Web DesignSEOBranding
GSD Technologies
GSD Technologies is an IT service provider out of St. Charles. Their team supports small to medium-sized businesses by deploying efficient tech support and managing the infrastructure of their clients’ IT environments.
PROJECT GOALS
Make website users feel comfortable and ensure the brand looked approachable
THE HIGHLIGHTS
Changing their look by lightening its entire color scheme and simplifying content
BACKGROUND
GSD Technologies felt their dark-toned branding no longer reflected the image they wanted to portray. The leadership team decided it was time to change the heavy feel of their website and marketing materials. Their desire for change was heavily rooted in the company’s efforts towards approachability, which they recognize can be especially difficult for tech-related businesses.
Website
Design
Search Engine
Optimization
Growth
Strategy
Content
Marketing
Graphic
Design
Social Media
Marketing
Web Development
The New Look
20Twenty Design was tasked with redesigning the new GSD Technologies website after a brand identity update. With our design direction, GSD transitioned from a dark-tone website to a modern, light design with impactful negative space. The photos throughout the site were strategically selected to remind visitors that the company is friendly and accessible.
Digital Development
Website
www.gsdnow.com
Industry
Technology
The goal was to evoke their new look and feel, but we did not stop there. We also aimed to improve the site’s tricky navigation to create a more intuitive user experience, which initially created a barrier between visitors and content. We then saw a great opportunity to update their other digital platforms, including social media and Google My Business accounts.
Features
Responsive design
Keyword-rich content
Local SEO-driven
Easy navigation
Data encryption
Connected via social media
THEN
- Long, confusing URLs
- Unutilized pages
- Spending money on Google Ads
NOW
- Streamlined navigation with simple URLs
- Location-focused landing pages created monthly
- New website visitors without ad budget
| Users | Sessions | Pageviews | |
|---|---|---|---|
| 2020 | 2,325 | 3,080 | 6,980 |
| 2021 | 2,805 | 3,840 | 12,840 |
BRANDING
Overall, their existing branding was misaligned, so we began with the logo design. Our goal was to create a logo that was simple yet impactful. We accomplished this with a typography-based logo in their signature blue.
CONTENT DEVELOPMENT
Before working with 20Twenty, GSD was missing key pieces of their written brand identity. We created written assets that are now used throughout their website, social media, and company literature by collaborating with their leadership team.
Mission Statement
GSD Technologies is an IT solutions provider designed to drive business forward.
Tagline
Drive Business Forward
Branded Acronym
Grow
Strategize
Develop
Social Media
After GSD was assigned a Community Manager from our social media team, we began expanding their social presence. We decided on three platforms to diversify their reach among three key types of decision-makers—business owners, managers, and those already working in tech-driven fields who may need extra assistance.
DELIVERABLES
- Account setup
- Community management
- Content creation
- Post designs
- Account management
- Monthly analytics reports
FOLLOW ALONG
Videography
20Twenty Design worked with GSD on a video testimonial from Ali Entezar, Director of Information Technology at Little City Foundation. This Chicagoland nonprofit relies on GSD for fully managed IT services and technology infrastructure.
Our goal was to create a video that helps humanize their brand and conveys Little City’s genuine satisfaction with their outsourced IT department. Our team filmed, edited, and produced the video for website and social media formats.
Outcomes
“The staff at 20Twenty have been integral in helping us to grow our business and have been very informative when vetting the options to increase our web presence.”
Sonny Henderson
GSD Technologies
“The entire team over at 20Twenty is amazing! They are extremely talented and always quick to respond. I highly recommend them for your website and marketing needs.”
Amy Kindness
GSD Technologies