In addition to their logo, we decided it was time to change the look feel of their website completely. Their desire for change was heavily rooted in the company’s approachability, which can be especially difficult for tech-related businesses.
With our design direction, GSD transitioned from a dark-tone website to a modern, light design. The photos throughout the site remind visitors that the company is friendly and accessible. This is in stark contrast to the cold, dark feel of their previous appearance.