IT Service Provider
GSD Technologies is an IT service provider out of St. Charles. Their team supports small to medium-sized businesses by deploying efficient tech support and managing the infrastructure of their clients’ IT environments.
Make website users feel comfortable and ensure the brand looked approachable
Changing their look by lightening its entire color scheme and simplifying content
GSD Technologies felt their dark-toned branding no longer reflected the image they wanted to portray. The leadership team decided it was time to change the heavy feel of their website and marketing materials. Their desire for change was heavily rooted in the company’s efforts towards approachability, which they recognize can be especially difficult for tech-related businesses.
The New Look
20Twenty Design was tasked with redesigning the new GSD Technologies website after a brand identity update. With our design direction, GSD transitioned from a dark-tone website to a modern, light design with impactful negative space. The photos throughout the site were strategically selected to remind visitors that the company is friendly and accessible.
The goal was to evoke their new look and feel, but we did not stop there. We also aimed to improve the site’s tricky navigation to create a more intuitive user experience, which initially created a barrier between visitors and content. We then saw a great opportunity to update their other digital platforms, including social media and Google My Business accounts.
- Long, confusing URLs
- Unutilized pages
- Spending money on Google Ads
- Streamlined navigation with simple URLs
- Location-focused landing pages created monthly
- New website visitors without ad budget
Overall, their existing branding was misaligned, so we began with the logo design. Our goal was to create a logo that was simple yet impactful. We accomplished this with a typography-based logo in their signature blue.
Before working with 20Twenty, GSD was missing key pieces of their written brand identity. We created written assets that are now used throughout their website, social media, and company literature by collaborating with their leadership team.
GSD Technologies is an IT solutions provider designed to drive business forward.
Drive Business Forward
After GSD was assigned a Community Manager from our social media team, we began expanding their social presence. We decided on three platforms to diversify their reach among three key types of decision-makers—business owners, managers, and those already working in tech-driven fields who may need extra assistance.
20Twenty Design worked with GSD on a video testimonial from Ali Entezar, Director of Information Technology at Little City Foundation. This Chicagoland nonprofit relies on GSD for fully managed IT services and technology infrastructure.
Our goal was to create a video that helps humanize their brand and conveys Little City’s genuine satisfaction with their outsourced IT department. Our team filmed, edited, and produced the video for website and social media formats.
“The staff at 20Twenty have been integral in helping us to grow our business and have been very informative when vetting the options to increase our web presence.”
“The entire team over at 20Twenty is amazing! They are extremely talented and always quick to respond. I highly recommend them for your website and marketing needs.”