Project Description
IT Service Provider
Web DesignSEOBranding
GSD Technologies
GSD Technologies is an IT service provider out of St. Charles. Their team supports small to medium-sized businesses by deploying efficient tech support and managing the infrastructure of their clients’ IT environments.
PROJECT GOALS
Make website users feel comfortable and ensure the brand looked approachable
THE HIGHLIGHTS
Change their look by simplifying the website’s content and lightening its entire color scheme
IT Service Provider
Web DesignSEOBranding
GSD Technologies
GSD Technologies is an IT service provider out of St. Charles. Their team supports small to medium-sized businesses by deploying efficient tech support and managing the infrastructure of their clients’ IT environments.
PROJECT GOALS
Make website users feel comfortable and ensure the brand looked approachable
THE HIGHLIGHTS
Change their look by simplifying the website’s content and lightening its entire color scheme
Brand Development
The New Look
GSD came to 20Twenty Design needing a logo and wanting an update to their digital branding. Overall, their existing branding was misaligned, so we began with the logo design. Our goal was to create a logo that was simple yet impactful. We accomplished this with a typography-based logo in their signature blue.
Website
Design
Search Engine
Optimization
Growth
Strategy
Content
Marketing
Graphic
Design
Social Media
Marketing
Digital Development
Website
www.gsdnow.com
Industry
Technology
In addition to their logo, we decided it was time to change the look feel of their website completely. Their desire for change was heavily rooted in the company’s approachability, which can be especially difficult for tech-related businesses.
With our design direction, GSD transitioned from a dark-tone website to a modern, light design. The photos throughout the site remind visitors that the company is friendly and accessible. This is in stark contrast to the cold, dark feel of their previous appearance.
Features
Responsive design
Keyword-rich content
Local SEO-driven
Easy navigation
Data encryption
Connected via social media
