Instagram is undoubtedly the most visual of all the social platforms. It also happens to be one of our favorite options because of its flexibility. It started as a photo-based social media platform but has since expanded its features to include temporary stories like Snapchat, short Reels like TikTok, and long-form videos like YouTube.
We think of Instagram as a brand-building platform. With its lineup of options, you can create a wide variety of visual content. That being said, Instagram is for businesses that have strong visuals. Think restaurants, retail stores, creative companies, and event venues. But don’t be discouraged by that. There are plenty of other industries that have found success on Instagram.
Facebook owns Instagram, so it easily integrates with the company’s other products. With that in mind, you may fall into the same advertising patterns. However, hashtags are still very relevant on this platform, making it easier for you to reach people organically. You can also manage your Instagram account directly within Facebook, whether you choose to run sponsored posts or keep it unpaid.