Front-end SEO Audit
Your website hinges on its design and content. That sounds obvious, but it’s more scientific than that. These are the parts of your site viewers can see and search engine bots will interact with. So, you need to optimize your site’s appearance for both humans and Google.
Search engines want to provide users with the best content as quickly as possible. They also combine design principles with content-focused criteria to determine which website is best suited to the search. In May 2020, Google announced the Page Experience signal, which focuses on making “the web more delightful for users across all web browsers and surfaces, and [helping] sites evolve towards user expectations on mobile.” Super vague, we know.
This boils down to streamlined, mobile-ready designs that are easy to use and relevant writing that’s easy to read and well-organized. Without high-quality content, ranking within search engines is basically unachievable. And if your site suffers from poorly organized navigation or a clunky design, it can be docked by search engines for poor user experience.