IS YOUR PRODUCT OR SERVICE GENDER-SPECIFIC?
More brands are leaning towards gender inclusivity. And people can purchase whatever product they want, regardless of their gender identity. Still, certain products are intended for specific audiences. We often see this with health, body care, and hair care products.
For example, a women’s multivitamin may include ingredients intended for ovarian health, while a men’s vitamin could have ingredients that help protect against prostate cancer. These ingredients align with the needs of different demographics. Buyers will choose the best option for them or pick a general dietary supplement if neither choice is ideal.
So, if you own a female-focused health and lifestyle brand, your advertising dollars are likely better spent on a female audience. If you have a gender-neutral product or service, like a gym membership, then your target audience will be broader, and you’ll likely need to focus on another defining characteristic.