Traditional marketing and digital marketing both play an essential role in the overall growth of a company. It’s not necessarily true that one is better than the other. And we don’t think of it as an either/or situation.
Ideally, every business should be doing some type of digital marketing. We look at digital marketing as a method of reinforcing the credibility you build with traditional marketing.
They serve different purposes, and businesses need to find the right balance between the two. There isn’t one clear answer that works for everyone, but solely relying on one marketing channel is a mistake. Businesses need to diversify their strategies. It’s a balancing act.