A lot of people seem to forget the point of social media. It’s about sharing ideas, opinions, and content. You don’t have to crank out new photos or graphics to stay relevant. Sometimes, it’s best to bring new light to existing posts.
Unlike user-generated content, reposts come from people who are not part of your audience. Believe it or not, you can share posts from other brands, celebrities, and industry experts. Just remember to give credit where credit is due. Be sure to tag the original poster in the photo and the post’s caption.
“Reposting on Instagram allows you to take a high-performing post that people from your audience are engaging with—and keep the momentum going by posting it on your own account. By doing this, you can benefit from their awesome content—while still helping the post’s creator to get more exposure.”
Kenan Aldana for Social Sensei
You can also re-share your own content. Marketing automation software Act-On says that “successful content marketers are 38% more likely to re-share their content than regular ones.”