The perception of color is subjective. The brain subconsciously ties color to preconceived ideas based on cultural experiences. That means the same color can warrant varied emotional responses when shown to different populations.
In Western cultures, white is typically associated with purity and peace. In many Eastern cultures, it signifies misfortune, mourning, and death. But color psychology can also significantly differ between countries in the same part of the world.
For example, green can relate to infidelity and exorcism in China. However, it has a strong association with Islam, making it a religious color in countries with large Muslim populations. It’s also associated with Buddha, representing healing and balance in Tibet.
In Japan, green symbolizes life and prosperity, and married Korean women commonly wear it in ceremonial dress. But on the southern beaches of Indonesia, green clothing is forbidden because of a popular myth about death and a sea queen.