If you’re working with an agency for your company’s web design, you’ll be asked if you want a blog. In our experience, most clients are excited to have a blog on their website. They want to share company news and industry articles. And we often hear about their big blogging plans. Business leaders picture themselves spending their afternoons sipping coffee and typing away. But they usually have a romanticized view of it all.
You see, blog posts don’t just create themselves. They must be written, which takes time, planning, and research. However, many clients haven’t worked out the logistics of it. They can’t make time for the blogging process because they simply have other things to do. And that’s where we see them eagerly overcommit but underdeliver.
Before you enthusiastically agree to have a blog on your website, we want you to weigh the pros and cons. We’re here to give you a more realistic look at blogging for your business. Let’s see whether you’re ready to take on the extra workload, if you should leave it to the professionals, or skip the blog altogether.