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Welcome to our collection of thoughts and research. From industry news to design trends, this is where we share timely topics and our point of view.
Corporate Color Schemes
The perception of color is subjective. The brain subconsciously ties color to preconceived ideas based on cultural experiences.
5 Types of Social Media Content
Running a brand’s social media account is an entirely different experience than using it for your personal life.
Top 5 SEO Agency Red Flags
It’s time to take off the rose-colored glasses and see the red flags for what they are.
Advanced SEO FAQs
People want concrete answers, but advanced SEO is a science. It’s all about experimentation, learning, and adapting.
NFTs and the Hype of Digital Ownership
We’re here to demystify these digital assets and reframe the discussion about what people consider valuable.
2022 Marketing Predictions
Forget about playing it safe with marketing. It’s time to get a little weird.
2021 Marketing Trends
Inspired by our collective search for optimism, a little escapism, and a sense of normalcy
What is an SEO audit?
SEO audits are designed to reveal problems and uncover hidden opportunities.
The Importance of Website Maintenance
Your website has launched, but that doesn’t mean the work is done.
Organic Social Media 101
We’re here to make social media terminology a little more approachable for beginners.
Traditional Marketing vs. Digital Marketing
Although they have the same goal, each concept approaches it differently. Let’s compare.
5 Questions that will Define Your Target Audience
To build your business, you need to identify your ideal customer and who you plan to market to.
Black Hat SEO
The Dark Side of Search Engine Optimization
The Best Social Media Platform for Your Business
There is a right and wrong social media platform for your business.
What is Search Engine Optimization?
SEO can improve your search engine rankings and generate organic leads.
What is an SSL Certificate?
An SSL certificate creates a secure link between a website and your browser.
Website 101: Terminology for Everyday Web Users
Instead of cracking open a textbook or a dictionary, this terminology guide can help.
2021 Marketing Predictions: Theories on New Trends
Here are the trends we think you can expect to see in the next year.
2020 Marketing Trends: A Year in Review
Let’s take a look back at some of the most influential trends of the past year.
Our Favorite Marketing Resources of 2020
We're bringing a little positivity to your screen with some of our favorite apps and resources.
10 Questions to Ask a Digital Marketing Agency
Ask the agency what their values are and reflect on whether they align with your brand’s values.
Famous Logos Gone Wrong: 5 Bad Logo Redesigns
Rebranding helps companies stay fresh, but not every logo redesign is an upgrade.
Branding Spotlight: The Evolution of Nike’s Brand
Every brand has its origin story, but few can become a household name worldwide.
5 Things to Think About Before Building a New Website
A lot goes into creating a new website. Trust us, we’ve collectively built hundreds of them.
Typography 101: Terminology for Non-Designers
Typography is easily one of the most important pieces of design.